Born X Raised is a streetwear brand that has undergone significant changes and growth since its inception. Founded in 2011 by Spanto (Chris Printup) and 2Tone (Alex Erdmann), the brand has its roots deeply embedded in the culture and history of Los Angeles, particularly its street and gang culture. Over the years, Born X Raised has evolved in various ways, adapting to the changing fashion landscape while staying true to its core values.

Initial Identity and Early Years

Born X Raised emerged as a response to the gentrification and cultural shifts in Venice, Los Angeles. The brand’s early designs were bold, raw, and unapologetic, reflecting the founders’ personal experiences and the gritty reality of LA’s diverse neighborhoods. The name “Born X Raised” signifies a deep connection to one’s origins and the formative experiences of growing up in a particular environment. This authenticity resonated strongly with the local community and helped establish the brand’s identity.

Expansion of Design and Audience

As Born X Raised hoodie gained popularity, its designs began to incorporate a broader range of influences while maintaining their distinct edge. The brand started exploring themes of identity, community, and resistance to cultural erasure. This evolution in design attracted a wider audience, expanding beyond Los Angeles to gain a global following.

Collaborations and Broader Appeal

Strategic collaborations have played a crucial role in Born X Raised’s growth. Partnering with renowned brands like Nike, New Era, and Converse, Born X Raised has brought its unique aesthetic to a global audience. These collaborations have produced highly sought-after limited-edition pieces that blend Born X Raised’s street-level authenticity with the partner brand’s broader appeal.

For example, the collaboration with Nike on the Cortez shoe paid homage to LA’s cultural history while incorporating Born X Raised’s unique design elements. These partnerships have not only increased the brand’s visibility but also solidified its reputation as a significant player in the streetwear industry.

Social and Cultural Impact

Born X Raised has used its platform to address social issues such as gentrification, cultural displacement, and social justice. The brand’s campaigns and releases often align with important cultural moments, offering commentary and support for various causes. This commitment to social consciousness has endeared Born X Raised to a generation of consumers who value brands with a sense of purpose.

Changes in Leadership and Vision

The tragic passing of co-founder Spanto in 2023 marked a significant moment of change for Born X Raised. Spanto’s vision and passion were integral to the brand’s identity, and his loss was deeply felt within the community. Moving forward, co-founder 2Tone and the rest of the team are committed to honoring Spanto’s legacy while continuing to evolve the brand. They remain dedicated to the core values and mission that Born X Raised was founded upon.

Future Directions

Born X Raised is likely to continue its trajectory of growth and influence. The brand’s ability to adapt and remain relevant in a rapidly changing cultural landscape is one of its greatest strengths. By staying true to its roots while embracing innovation and new ideas, Born X Raised is poised to continue making a significant impact on both the fashion industry and the cultural conversation.

Conclusion

Born X Raised’s journey is a testament to the power of authenticity and the importance of staying true to one’s origins. From its beginnings in the streets of Los Angeles to its current status as a globally recognized brand, Born X Raised has remained a symbol of resilience, creativity, and cultural pride. As it continues to evolve, it carries with it the stories and spirit of the community that gave it life, ensuring that its impact will be felt for years to come.

Born X Raised is a streetwear brand that has undergone significant transformation since its inception in 2011. Founded by Chris “Spanto” Printup and Alex “2Tone” Erdmann, the brand is deeply rooted in the culture and history of Los Angeles, specifically reflecting the city’s street and gang culture. Over the years, Born X Raised has evolved in various ways while maintaining its core identity and message.

Origins and Early Identity

Born X Raised emerged during a time of intense gentrification in Venice, Los Angeles. The brand’s early designs were characterized by bold, unapologetic statements and graphics that reflected the gritty reality of LA’s diverse neighborhoods. The name “Born X Raised” signifies a deep connection to one’s origins and the formative experiences of growing up in a particular environment. This strong connection to place and identity resonated with a local audience who saw their own stories reflected in the brand’s designs.

Evolution of Design and Message

As Born X Raised grew, it began to explore broader themes of identity, community, and resistance to cultural erasure. The designs evolved to incorporate a wider range of influences while still retaining the raw, rebellious spirit that defined its early years. This shift allowed the brand to appeal to a broader audience while maintaining its authenticity.

Strategic Collaborations

One of the key factors in Born X Raised’s evolution has been its strategic collaborations with major brands like Nike, New Era, and Converse. These partnerships brought Born X Raised’s distinct aesthetic to a global audience, resulting in highly coveted limited-edition pieces. For example, the collaboration with Nike featured a reimagined Cortez shoe, a model deeply embedded in LA’s cultural history, infused with Born X Raised’s unique style.

Social and Cultural Impact

Born X Raised has used its platform to address social issues such as gentrification, cultural displacement, and social justice. The brand’s campaigns and releases often coincide with important cultural moments, offering commentary and support for various social causes. This commitment to social consciousness has endeared Born X Raised to a generation of consumers who value brands with a sense of purpose.

Leadership Changes and Vision

The tragic passing of co-founder Spanto in 2023 marked a significant moment of change for Born X Raised. Spanto’s vision and passion were integral to the brand’s identity, and his loss was deeply felt within the community. Moving forward, the brand faces the challenge of honoring Spanto’s legacy while continuing to evolve and grow. Co-founder 2Tone, along with the rest of the team, remains committed to the brand’s core values and mission, ensuring that Born X Raised continues to be a voice for the voiceless and a champion of authentic street culture.

Future Directions

Born X Raised is likely to continue its trajectory of growth and influence by staying true to its roots while embracing innovation and new ideas. The brand’s ability to adapt and remain relevant in a rapidly changing cultural landscape is one of its greatest strengths. By maintaining its commitment to authenticity and cultural pride, Born X Raised is poised to make a lasting impact on both the fashion industry and the broader cultural conversation.

Conclusion

Born X Raised’s journey is a testament to the power of authenticity and the importance of staying true to one’s origins. From its beginnings in the streets of Los Angeles to its current status as a globally recognized brand, Born X Raised has remained a symbol of resilience, creativity, and cultural pride. As it continues to evolve, the brand carries with it the stories and spirit of the community that gave it life, ensuring that its impact will be felt for years to come.