Daily Blogger News Stay updated with the latest trends and insights. Your reliable source for daily updates and information.
.For both accessibility and Search Engine Optimization, also known as SEO, alt texts is instrumental. It gives textual explanation of the images on your site, and thus, assists search engines to know what appears on your images. A website design company in UAE can leverage well-crafted alt texts to improve the visibility of their site in image search results, driving more traffic. In addition, it means that the users with impaired vision can understand why the images are there.
Optimization of alt texts really is one of the simplest yet strongest ways to increase overall SEO performance of your site. The conventional usage of descriptive, concise and keyword incorporated alt texts contains the key. When well implemented, it can help to achieve improved positions on the SERPs. For businesses offering SEO services UAE, here are a few easy ways to improve your alt texts for enhanced SEO.
- Be descriptive, yet concise
- Use relevant keywords
- Avoid keyword stuffing
- Context matters
- Consider accessibility
- Avoid using “image of” or “picture of”
- Optimize file names alongside alt texts
Be Descriptive, Yet Concise:
Some of the guidelines proposed are insisting that the alt texts must correctly describe the image without zooming into the details of the image. For instance, instead of writing ‘cat’ you should use “gray cat lying on a windowsill,” it is specific and still short. It is important not to create long sentences and do not fill your pages with the data that is not necessary for the understanding of the user or helps this or that search engine to give a higher ranking to your website.
Use Relevant Keywords:
Optimizing keywords is one of the most important activities for any website and particularly for alt tags. In the same regard, it has to be assured that the keywords applied correspond to the picture of the definite WWW page as well as its content, otherwise omnipresent inefficiencies shall have to be observed. Once more, it is possible to go overboard with extra keywords, which negatively affects your SEO; therefore, be careful with keyword usage while optimizing the content for the readers. For instance, if the content of your article is about ‘Organic skincare’, the picture on that page can contain an alt of ‘Organic skincare cream in the glass jar’.
Avoid Keyword Stuffing:
The use of keywords is very important and comprising it with the alt texts words is none efficient. But it may lead to penalties for the site leading to low ranking of the site. Keyword stuffing makes your alt texts less friendly for the users. Also it could even harm your website by making the search engine to demote it. Do not try to complicate the writing of the description. Also the whole of any given set of keywords should be incorporated into the description without a struggle.
Context Matters:
Alt texts must not only be informative but serve to provide an information content of the area of the website that it is in. This follows the fact that search engines have the ability to look into the context an image has. And thus the alt texts should be on the topics of the page. Even if the image is somewhat connected to a blog on specific types of digital marketing your alt texts should be relevant to the subject. This makes the image appear in the search results. And since the site has been made easily noticeable, the probability of the image to be viewed is high.
Consider Accessibility:
In web accessibility, the Alt texts is very crucial. A screen reader helps the users with the visual impairment to understand the written words in the images. As if coming up with some of the descriptive alt texts, these are not only enhancing the SEO, but they make websites easy to use. While creating the alt texts try and consider what the image is passing across without even the image being seen.
Avoid Using “Image Of” or “Picture Of”:
While writing the alt texts there is no need to use such phrases as ‘Image of’ or ‘Picture of.’ As it is understood from the side of a search engine that the text given is about image. There is no need to bother the reader with a story of how the photo was captured. Or what took place prior to capturing it. For instance, when you would like to type ‘Image of a red sports car’, then do not type like that rather just type ‘red sports car’.
Optimize File Names Alongside Alt Texts:
Another factor that can affect the SEO of your website is the name of the file of image that you want to upload. Saying goodbye to generic and uninformative file names to use proper keyword based names such as ‘IMG_1234. jpg’ instead of using ‘product. jpg’ To give the example, instead of using ‘product. jpg’ as an image file alt tag uses ‘organic-skincare-cream. Jpg’.
Based on the mentioned tips, improving alt texts for SEO is an important process for the promotion of the website. To realize this, make the alt texts as informative as possible. Must use the right keywords for that picture, but do not put too many. Make sure to think of context and lastly, it has to be very user-friendly. Besides, in this regard, you contribute to the optimization of the file names. It would enable your images to join the rating in the best possible manner.
