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Saudi Arabia Entertainment and Amusement Market Size
The Saudi Arabia Entertainment and Amusement Market is projected to reach US$5,513.07 million by 2032, with a CAGR of 10.61% between 2024 and 2032. Technological advancements, especially in virtual and augmented reality, are driving the market’s growth and transforming the way consumers experience entertainment.
Saudi Arabia Entertainment and Amusement Outlooks
Entertainment and Amusement are not just activities and experiences designed to provide enjoyment, relaxation, and fun. They are a reflection of the diverse interests and preferences of our audience. This broad category includes various forms of leisure activities such as movies, theme parks, concerts, sports events, and other recreational pursuits that people engage in to unwind and have a good time. Entertainment often involves performances or media, while Amusement typically includes activities that involve participation, like rides, games, and interactive attractions. Your participation is what makes this industry thrive.
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The entertainment and amusement industry in Saudi Arabia is experiencing significant growth, driven by the government’s Vision 2030 initiative. This ambitious plan aims to diversify the economy and reduce oil dependence by promoting tourism and entertainment sectors. Saudi Arabia is opening up to more cultural and entertainment options, investing in theme parks, cinemas, music festivals, and sporting events. The government’s efforts to relax social restrictions and create new entertainment venues are transforming the landscape, attracting both domestic and international visitors, and contributing to the rapid expansion of this sector in the country.
Driving Forces of Saudi Arabia Entertainment and Amusement Market
Vision 2030 Initiative
Saudi Arabia’s Vision 2030 is a pivotal driving force behind the growth of the entertainment and amusement market. Launched by the government, this strategic plan aims to diversify the economy by reducing reliance on oil revenues and developing new sectors, including entertainment. The initiative encourages cultural and recreational infrastructure investments, leading to mega-projects like Qiddiya, an entertainment city near Riyadh, and the Red Sea Project. These projects are designed to offer world-class entertainment and attract tourists, signaling a significant shift in the country’s approach to leisure and recreation. Vision 2030 also promotes social reforms, such as the lifting of restrictions on cinemas and concerts, fostering a more vibrant and accessible entertainment landscape for both residents and international visitors.
Growing Domestic Demand
The rising demand for entertainment and amusement among Saudi Arabia’s youthful population is another primary growth driver. With over 60% of the population under 35, there is a strong appetite for diverse entertainment options that cater to modern tastes. The easing of social restrictions, including the introduction of public cinemas, music festivals, and sporting events, has opened up new avenues for entertainment. Young Saudis, who previously had to travel abroad for leisure activities, are now finding high-quality entertainment options within the country. This growing domestic demand is fueling the expansion of the market, with more events, attractions, and venues being developed to meet the expectations of this dynamic demographic.
Tourism Development
The push to position Saudi Arabia as a global tourist destination is crucial to the entertainment and amusement market. The government invests heavily in tourism infrastructure, aiming to attract 100 million visitors annually by 2030. Entertainment and amusement are central to this strategy, with the development of luxury resorts, theme parks, cultural festivals, and international sporting events. High-profile events like the Saudi Seasons festivals and the Formula E races are already drawing significant international attention. By creating a vibrant and diverse entertainment sector, Saudi Arabia is enhancing its appeal to global tourists, contributing to economic diversification, and establishing itself as a key player in the international entertainment industry.
Riyadh Entertainment and Amusement Market
The Riyadh entertainment and amusement market is rapidly evolving, driven by Saudi Arabia’s Vision 2030 initiative, which aims to diversify the economy and enhance the quality of life for residents. As the capital city, Riyadh is at the forefront of this transformation, with significant entertainment infrastructure and events investments. The city is witnessing the development of mega-projects like Qiddiya, a massive entertainment city set to feature theme parks, sports facilities, and cultural venues. This project and other developments are designed to position Riyadh as a leading destination for domestic and international tourism.
In addition to large-scale projects, Riyadh is experiencing a surge in cultural and entertainment events, including music festivals, film screenings, and international sporting events. The easing of social restrictions has enabled the city to host a variety of public entertainment options, attracting a young, vibrant population eager for new experiences. This burgeoning market caters to local demand and aims to draw tourists worldwide, solidifying Riyadh’s status as a key hub in Saudi Arabia’s entertainment and amusement landscape.
Saudi Arabia Entertainment and Amusement Company Analysis
The key players in industry are Saudi Arabia Entertainment and Amusement Al Hokair Group, Fakieh Group, Saudi Aramco Amusement Park, E-PLUS (Event Plus), Time Entertainment, First Entertainment Company, Belle Gate and The Marvel Experience.
Saudi Arabia Entertainment and Amusement Company News
Sep 2022-With a dedication to fostering the swift expansion of the Saudi Arabian entertainment sector and advancing the Saudization objectives of the Kingdom, Flash Entertainment formally inaugurated its KSA headquarters in Riyadh. The deliberate opening of Flash’s Riyadh offices shows the company’s commitment to Saudi Vision 2030, which aims to develop a diversified economy and position the Kingdom as a top travel and live entertainment destination.
March 2022– Muvi Studios was established by Muvi Cinemas, the top theater operator in Saudi Arabia. The new Studio will concentrate on big-screen films and generate both Saudi and Egyptian films for the Saudi audience.
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Type of Entertainment Destination– Market breakup in 6 viewpoints:
- Cinemas and Theatres
- Amusement and Theme Parks
- Gardens and Zoos
- Malls
- Gaming Centers
- Others
Source of Revenue–Market breakup in 5 viewpoints:
- Tickets
- Food and Beverages
- Merchandise
- Advertising
- Others
City–Market breakup in 5 viewpoints:
- Riyadh
- Jeddah
- Makkah
- Dammam
- Rest of Saudi Arabia
All the key players have been covered from 3 Viewpoints:
- Business Overview
- Key Persons
- Recent Development & Strategies
Key Players Analysis:
- Al Hokair Group
- Fakieh Group
- Saudi Aramco Amusement Park
- E-PLUS (Event Plus)
- Time Entertainment
- First Entertainment Company
- Belle Gate
- The Marvel Experience
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