Factors to Consider for eCommerce Jewelry Website

Overview

Custom Market Insights shows that sales through online jewelry ecommerce websites have contributed to about 7.6% of the jewelry market globally. Considering the leading jewelry markets of USA, China, and India, the online jewelry market share is 10.3%, 9.0%, and 1.2% respectively. Online jewelry market in India was $850 Million by the end of last decade and by year 2025, it is forecasted to mark a growth of $3.7 billion.

Key Factors to Consider for eCommerce Jewelry Website

While planning to build best jewelry  shopify websites design, there are many important things as well as small details you need to pay close attention to. Here comes the relevance of a reliable e-com jewelry website development agency. It is important to create a feature-rich platform where you can display and sell your jewelry products. Online sales is the easiest and inevitable way to sell your goods even if you have a brick-and-mortar store to stay competitive. Let’s further discuss about some key factors to consider while building your e-com jewelry website.

Website Design

A well-thought design is important for websites to attract visitors and hold them on the website for long. You need to take care of the user interface and user experience of your web pages to achieve this goal. Some websites may be built with stunning images and attractive graphics.

However, even if every design element is perfect on a website, if the user experience is compromised and the visitors struggle to navigate through the pages, they may simply switch away. A good jewelry ecommerce website design will help generate your jewelry brand awareness, identity, and loyalty.

The power of images

In a jewelry website, images are the center of attraction. Never compromise on image quality and right presentation. There are many things to consider while you plan images for your jewelry website.

• For those pieces of jewelry which have specific colors, many design particulars, and sparkle, do keep the images simple and high-resolution.

• To display the minimalist jewelry pieces, it is advisable to use a model as it will show the item size on the actual body.

• You can also pair jewelry with clothing by using models which can give a convincing image to the viewers as to how the jewelry matches to different outfits.

Contact Us

Contact Us page tells a lot about the credibility of a business on the website. This is a crucial page which can convert your website visitors to potential customers. The structure of an ideal contact us page may have,

• A Contact form for the customers to input their info and share.
• Telephone number of your business.
• Email address to contact
• Social media links.
• Store address
• A location map to your store / office.

Website Development

There are many website development platforms and there is also the option to choose custom coding of your ecommerce website for jewelry. When it comes to building an e-com platform, even if you choose a website builder or plan to custom code, it is important to get professional help to do the customizations based on your needs.

The requirements of each business differ and when it comes to jewelry sales, it is important to create your website unique and high-performing to outpace the market competition. Clean code set, proper integration, scalability, security etc. are particularly important while planning website development.

Product Information

You need to provide an informative description about your jewelry products along with images. Try to use catchy titles and attractive language to elicit emotions. Explain the features and highlight the aesthetic aspects of your jewelry piece. However, simply alluring words without including actual facts and figures may not help you to effectively communicate with the customers.

Shopping Experience

E-com jewelry websites should offer a seamless shopping experience to the visitors. Easy checkouts and secured payment gateways need to be well integrated into the jewelry shopping websites. Starting from making a custom land on your product page, to sharing valuable information, easy navigation on the page to final delivery of the product needed to be taken care of to ensure a lovable shopping experience to the customers on your website.

Marketing

Take care of SEO

It is essential to make a fair investment in search engine optimization of your website to display it on top of search results. There are tools like Google Keyword planner to give a better insight to your search engine performance, targetable keywords, and key metrics. The aspects to consider in e-com SEO are microdata optimization, SEO-friendly URLs, and content marketing.

Email newsletters

Email marketing is another best strategy for jewelry product marketing, which helps to maintain enduring relationship with the audience. Through email newsletters, you can inform about new product releases, offers and discounts, share informative content, and may also offer tailored content to different category of customers.

Social media marketing

Social media marketing will take your content to a large audience. It is free, affordable, and has a quick impact. But social media marketing may take time and a lot of effort to attract an audience and make them purchase on your website. You may also invest in paid social marketing on Facebook Ads, Instagram Ads, Pinterest Ads etc.

 

Case study – Pure You Jewelry

Jewelry is an established name in diamond and jewelry industry, who were facing some major challenges as they contacted Diamx Pro for solutions.

• Challenges in attracting new customers – You wanted to tap the customers shift from traditional in-store purchases to online buying model, which was more strategic than technological requirement.

• Ensuring a seamless user experience on the portal – A lot of customization was needed for a smooth, intuitive, and visually appealing user experience. It was vital to bring existing customers and also new ones online to make purchases.

• Brand Identity Alignment – To create a web app that resonated with the brand identity of You Jewelry showcasing their unique selling propositions and maintaining a consistent brand experience across the platforms.

Diamx Pro conducted comprehensive research and gained a deep understanding of You Jewelry’s brand values, target audience, and industry dynamics. Through unrelenting collaborative discussion and feedback loops, we designed an intuitive user interface and a seamless browsing experience. Yours’s new web presence incorporated interactive elements and visually appealing designs to captivate users and enhance their engagement.

Advanced technologies such as React, Node, PostgreSQL, and Cloud flare were adopted to ensure optimal performance, security, and scalability. Rigorous testing and quality assurance procedures were administered to identify and resolve any potential issues or glitches. This approach ensured a stable and reliable web app that delivered a flawless experience to Your Jewelry’s customers.

FAQs

How to sell jewelry online successfully?

There are many ways to sell jewelry such as listing your products in the marketplace, selling on Facebook, Instagram, WhatsApp Business, but the most effective way is to have an own e-com website and preferably a mobile app, which you can make your digital storefront.

How profitable is selling jewelry online?

We can see that the online jewelry market in India was $850 Million in 2021 and by 2025, it is forecasted to hit about $3.7 billion. World is slowly shifting to online buying of any goods, and so selling jewelry online can also be a profitable business eventually.

What type of website is good for online jewelry business?

To sell jewelry online, you should have an e-com portal, where you will be able to display your products with price tags. The website should have easy checkout options, product cart, and online payment features. You need to ensure the site’s security and also to enable payment transactions and customer data confidentiality.

Is jewelry a good eCommerce business?

Until a few years back, jewelry was only sold on physical storefronts, but it is not the case now. Owing to the fundamental shift to online sales of any item, jewelry is also widely being sold online lately. Rather than saying that jewelry is a good e-com business, we can certainly say that without an e-com platform, jewelry businesses cannot survive anymore.

How to create a website for jewelry business?

It is possible to construct a jewelry website by using website builders or one can also custom code a website from scratch. When it comes to meeting the specific functional requirements and branded design elements, it is advisable to custom build an e-com website for jewelry sales online. For this, it is essential to sign up with a dependable jewelry ecommerce websites development company with experienced web developers, designers, SEO specialists, and domain experts.