How to Brand Your GoJek-Like Business Post-Launch

Branding a business always work when you align your brand’s vision with the feedback of your target audience but for many GoJek like business platforms, the same could not be the case. In this blog, you will learn about business branding while keeping the modern day super app ecosystem in light.

Introduction

For many entrepreneurs, launching a business might be everything because they have overcome many hurdles with their keen patience and practice and taking the right decision at the right time critically. However, 90% of the startups often fail in their first year of being in the market because of not sustaining their services the way that wanted it to be no matter how much analysis they have done of the market.

An early sign could be a key feature gaps in store delivery apps or some other service that they are unable to make time to focus on because starting a GoJek like business is very difficult as it has almost all kinds of on-demand services from taxis, deliveries, handymen, consultations, and more. So planning beforehand in the right manner makes things very easy and manageable in advance.

What is Business Branding?

Remember, good ratings can be a powerful magnet for new users. The real challenge is making it popular and successful. Branding is a wonderful tool that has gone a long way to help companies engage in a conversation with their customers, but the time has come to evolve beyond the brand.

While this seems to be a common understanding of brand, it leaves out one important element—the customer. In reality, people outside the company, both customers and noncustomers, define the brand in their own minds and in the conversations they have with each other. A brand is not only owned by a corporation and its shareholders; it is owned by all of the stakeholders, people both inside and outside the company.

Today, we all want things done quickly. We expect to lose ten pounds in a week, learn French in a month, or buy music in an instant on the Internet. The reality is that we’re stuck on a treadmill, with more things on our to-do list than we could ever accomplish. Businesses suffer from this same problem of having too many things to do. For many people inside businesses, there is not enough time in the day to answer e-mails, attend meetings, and still have the time to interact directly with customers in their dynamic world.

After Launch Tactics to brand your GoJek like Business the right way

Just as failure should be an inherent part of any company’s strategy, fear must also be recognized—but not given too much power. We shouldn’t ignore our own concerns or those of our customers; these are valid, human feelings and play into many of our decisions. Fear can also be used to motivate change and open us up to different opportunities, if we’re willing to get past it and really look around. Companies must not let fear override their judgment or tie their hands; likewise, it is risky to build too much on anyone else’s fears—especially those of your customers.

Marketing and Analytics

Branding today is a combination of ideas, products, and the advertising and marketing efforts of companies to put those ideas or products in the public spotlight. This is not too far removed from branding’s roots, although the motivations and methods have changed considerably. Branding was initially used as a way for ranchers to identify their cattle; the distinct symbol of the ranch, burned into a calf’s hide, made it immediately obvious that the calf belonged to someone. There was no variation in the method of identifying cattle; all ranchers used the branding technique—the only difference was in the actual symbol representing each ranch.

Even the language of business—plan, budget, target—contributes to this illusion. How did this come to be? Encouraged by the promises of the scientific revolution, businesses operated under the belief that, with the right systems and controls, anything could be accomplished. After all, wasn’t this the same age that put a man on the moon?

While companies can benefit from the emphasis on safety in today’s culture, they can just as easily be caught by surprise following a negative news report that plays on their customers’ fears. There are numerous examples of automobile companies being caught off guard when a number of customers have a bad experience with a specific model. Even though an issue can be small, say a problem with a sticky latch on a door, it can easily explode into an uncontrollable wildfire of bad publicity, affecting the long-term health of the product.

How many new users are you getting?

Customers are given no choice but to listen to these one-sided conversations happening all around them. In response, people are developing brand immune systems. Have you noticed that people are becoming immune to your branding efforts? How do you stay engaged in the lives of your customers beyond your branding and advertising? Do you feel isolated from your customers? This relationship is too important in our dynamic world to be conducted from arms’ length.

• All this data helps you understand if people are getting what your app is all about. It can guide you in tweaking your app and your marketing strategy. The good news?
• It’s normal to lose some users – about half in the first month and three-quarters within three months.
• Are they getting bored? Is something not working right? Understanding this can help you fix problems and keep users around longer.

If you ignore problems, your app could quickly spiral into negative reviews and lose users. But if you’re quick to address issues and roll out improvements, you can turn potential negatives into positives. Regular updates do more than just fix problems. It shows potential new users that your app is actively maintained and evolving. One user’s bad experience can snowball into negative reviews and lost downloads. On the flip side, great support can lead to glowing recommendations and increased user base.

What This Means to You

People want companies to act like a local merchant and a citizen of the community. They want transparency in everything the company does. Do you use the terms community and transparency in your internal language? Do you join your customers in co-creating and innovating? Products that express a company’s real understanding of their customers and the context of their customers’ lives will be successful.

Think about your company’s brands. Have those brands themselves been successful or the ideas behind them? Is your company’s branding strategy best described as “one size fits all”? Or do you connect with your customers’ imaginations in a way that inspires, provokes, and stimulates, helping them to interpret the world around them? Do you know who your leading customers are? Does your company currently produce honest, original, cultural brand materials for those customers?

Once you go through all the work of building an app which offers similar features and services of GoJek, you still have to implement different measure to make it relevant and active so customers come back again for your on-demand service. Now whether due to excitement or fatigue, this doesn’t happen much as most entrepreneurs think launching a Gojek clone app is everything but the real job is yet to come.

That’s why there are certain standard business tactics that will save you a lot of time later down the road. After you’ve put your app out there for people to download, it’s crucial to focus on making it stand out. You want folks to notice it and become loyal users. The same goes for your app. It needs some love and attention to get noticed in the crowded app stores. This is especially true if you’re taking your local app to the big leagues – the international market.

Conclusion

The speed of today’s technology has made any successful branding technique so quickly emulated, that its novelty and success are marginalized through the flood of similar ideas. Today, the concept of branding has become a driving force as a business strategy and an industry of its own.  While branding has been an incredibly effective tool to communicate with people, it has evolved to the point that, often, the conversation between a company and its customers is a one-way monolog controlled by the company.

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