How To Design A BigCommerce Site?

To design your BigCommerce store, begin by picking a theme that fits your brand. Consider collaborating with a BigCommerce design and development agency to tailor your store’s look. With their guidance, you can create an attractive storefront that stands out. 

Thus, in this blog, we will explore the ways to design a successful BigCommerce site. 

How To Boost Brand Performance By Optimizing Its Look? 

Choose a Theme

Selecting a theme is crucial when designing your BigCommerce store. BigCommerce offers a range of pre-designed templates in their marketplace. Take your time exploring the options, considering layouts, colors, and overall look. Themes provide a foundation, but you can customize them further to make your store unique.

Use the Page Builder

BigCommerce’s Page Builder lets you design and adjust page layouts effortlessly, with no coding required. Its drag-and-drop feature makes it simple to add and style elements such as text, images, and videos. You have full control over your store’s appearance, allowing you to create a visually appealing and functional online shop that suits your needs perfectly.

Customize with Code

For advanced designers or those needing specific changes, BigCommerce lets you edit your store’s HTML and CSS directly. With the code editor, you can tweak everything, from fonts to layout, making your store unique. It’s effective for BigCommerce custom design. This customization ensures your store’s design matches your brand perfectly.

Brand Your Store

When it comes to online shopping, creating a memorable experience is key. Good branding plays a significant role in achieving this. That’s why BigCommerce provides a range of customization options that allow you to add your unique brand elements to your store. Consistency is also crucial, as it helps customers to easily recognize and trust your brand. By maintaining a consistent look and feel across all pages, you can create a more meaningful connection with your audience.

Organize Product Categories

Arrange products into clear categories and subcategories on your BigCommerce store. This helps customers easily find what they need and explore related items. Group products logically based on types, features, or other relevant criteria. By organizing your product catalog intuitively, you provide a seamless shopping experience and improve customer satisfaction.

Highlight Featured Products

Feature your top-selling, new, or special items on BigCommerce. These sections on your store’s pages catch customers’ eyes, urging them to check out these products. By showcasing your best offerings, you can lead customers to products they are likely to love, boosting your sales and conversion rates effectively.

Design Detailed Product Pages

Crafting detailed product pages is crucial for helping customers make informed purchases. On BigCommerce, you can create rich pages with clear images, detailed descriptions, pricing information, and customer reviews. Presenting complete details in an organized and visually appealing way builds trust and boosts the chances of making a sale.

Enable Product Filtering

Help customers find what they want faster on your BigCommerce store by enabling product filtering. This lets them narrow down products by price, color, size, rating, or other attributes. It saves them time and makes shopping easier by showing only the options that match their preferences, cutting out the hassle of scrolling through irrelevant choices.

Create Eye-Catching Banners

Design captivating banners on your homepage to grab customer attention and define your store’s vibe. BigCommerce lets you craft compelling banners showcasing promotions, popular products, or brand messages. These visually appealing elements draw customers in and direct them to specific sections of your store, enhancing their browsing experience and boosting engagement.

Optimize for Mobile

In today’s world where people increasingly rely on their smartphones and tablets, it’s vital to ensure that your BigCommerce store is mobile-friendly. BigCommerce’s responsive design automatically adjusts your store’s layout and features to fit different screen sizes, providing a seamless shopping experience for your customers. By optimizing your store for mobile devices, you can not only make your customers happy but also improve your online visibility and attract more visitors to your store.

Focus on User Experience

When designing your BigCommerce store, it’s crucial to keep your customers in mind. By creating a simple and easy-to-navigate site with plenty of white space, you can help guide your customers along their journey and make it easier for them to find what they’re looking for. A good user experience not only keeps your customers engaged, but it can also reduce cart abandonment and increase conversions. Prioritizing the user experience is key to keeping your customers happy and coming back for more.

Tell Your Brand Story

Your BigCommerce store isn’t just for selling products. It’s a chance to tell your brand’s story. Share how your company started, its mission, and its values. Show what makes you different from others. By doing this, you can connect with customers on a personal level, building trust and loyalty. Sharing your brand’s story helps people understand and relate to your business better.

Enable Customer Reviews

Let customers leave reviews on your store to build trust. BigCommerce makes it easy to show these reviews on product pages, category pages, and your homepage. Buyers can read real experiences from past customers, helping them decide what to buy. Displaying reviews boosts confidence and helps shoppers make better decisions.

Simplify Checkout

A smooth checkout process is essential to prevent cart abandonments and boost sales. expert BigCommerce website designers give you a hassle-free checkout flow, guiding customers from cart to purchase confirmation. Cut out unnecessary steps, offer clear instructions, and provide secure payment options to make checkout easy and positive for your customers.

Update Visuals Regularly

Regularly updating your BigCommerce store’s visuals is crucial. Rotate homepage banners, highlight new products, and showcase seasonal offerings to keep it engaging. Refreshing visuals capture interest, encourage repeat visits, and provide an exciting shopping experience, keeping customers engaged with your brand and products.

Final Thoughts

In this blog, we have outlined the steps to create the best BigCommerce store. With the help of expert BigCommerce website designers like those at MakkPress Technologies, you can achieve exceptional results. MakkPress boasts over 13 years of experience in this field, making them the ideal choice for designing a standout BigCommerce store that attracts customers and drives sales.